I’m Amanda Morgan. I’m a mom. I’m an educator. And I’m the creator of Not Just Cute. I created this site as a resource for parents and teachers of young children, who want to support intentional, whole child development. My readers are passionate about protecting childhood from the too-much, too-soon culture of today, and recognize that childhood is not just cute but also powerful and incredibly important. I work to help my readers make intentional choices about educating and raising children based on solid, research-backed information, well rooted in child development.

At the same time, we keep things real here. Children are human, not factory-built machines. There is no input = output programming system or a nice clean flowchart to follow. If you do “this” you don’t always get “that”. I emphasize that human element right along with the theory. It’s a balance I’m very much familiar with personally.